Ford and Jack Daniels are the latest companies to adopt NFT technology
Nonfungible tokens (NFT) remain one of the most promising applications of blockchain technology as globally recognized brands and multinational companies increasingly signal their interest in utilizing NFTs in some fashion.
The trademark applications, which were filed with the United States Patent and Trade Office (USPTO) on Sept. 2, detail Ford’s plans to create downloadable artwork, text, audio and video featuring virtual cars, trucks, vans and SUVs, which will be authenticated by NFTs. Ford’s application contained plans to release “downloadable virtual goods,” including computer programs that feature vehicle parts and accessories or clothing that can be used in “online virtual worlds,” such as online trade shows conducted in virtual reality (VR) and augmented reality (AR).
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