Adidas' Bored Ape NFT Makes Appearance With Messi, Benzema in New World Cup Trailer
Adidas continues its long tradition with the FIFA World Cup, this time with a crypto twist. The sports brand included its Bored Ape Yacht Club (BAYC) character named Indigo Herz in a recent promotional trailer published alongside footballing superstars like Lionel Messi and Karim Benzema.
Herz was depicted on a cereal box of “Indigoooooals” with the message that Benzema eats goals for breakfast. The video trailer was narrated by British rap icon Stormzy, who made a cameo appearance at the end as the coach driver transporting the players to the tournament. Adidas purchased Indigo Herz, or BAYC #8774, in September 2021 for 46 Ethereum, roughly $156,000 at that time.
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