Ubisoft Continues Web3 Push With Rabbids NFTs in The Sandbox
Ubisoft was the first major video game publisher to release in-game NFT items with Ghost Recon Breakpoint in December 2021—and while the reception was decidedly mixed, the firm has continued to make moves in the Web3 world. Today’s launch of Rabbids NFT avatars for Ethereum metaverse game The Sandbox. The NFT release comes one year after Ubisoft initially announced plans to bring its popular Rabbids characters—which spun out of the classic Rayman game franchise—to The Sandbox. Ubisoft began the sale today for users who had already been added to an allowlist, while the public sale will commence on Wednesday. The drop is themed after the Lunar New Year, given that 2023 is the year of the rabbit, and the Rabbids will feature various designs that will be unveiled to buyers this Friday.
