​Adidas Launches ‘Indigo Herz Pack’ As Part of Metaverse Campa | NFT | meta | Crypto | CatNews

​Adidas Launches ‘Indigo Herz Pack’ As Part of Metaverse Campaign

Adidas is steadfastly striving towards being a trailblazer in fashion innovation by launching the “Indigo Herz Pack” collection. The Indigo Herz Pack constitutes the company’s homage to its recent metamorphosis with the “Into the Metaverse” campaign. The collection encompasses 2145 pairs of Superstar shoes and 2195 printed hoodies, both of which draw inspiration from the renowned NFT, Indigo Herz. Moreover, exclusive token-gated access to Indigo Herz Pack is granted to ALTS NFT holders, indicating the brand’s commitment to web3. The ALTS NFTs by Adidas began with Chapter 1: ALT[er], which marked the commencement of a quest to possess an exclusive ALTS by Adidas identity. The ALT[er] ego was the first of eight traits that determined holders’ unique identity. This trait provided exclusive utility tailored to their interests, and their digital fashion statement evolved based on their interests and engagement. Additionally, holders enjoy exclusive access to the Adidas Web3 ecosystem. Holders are able to procure the Indigo Herz Pack collection from April 26, with early access granted to adiClub members. However, the public sale of the Indigo Herz Pack will commence on May 5 via Adidas’ website, app, and handpicked outlets worldwide.