Budweiser Releases Dwyane Wade NFT to Promote Budweiser Zero, Its Non-Alc Beer
Anheuser-Busch announced their newest promotional experiment by launching a series of Dwyane Wade NFTs to promote Budweiser Zero, the beverage company’s non-alcoholic beer. The limited-edition release features the former basketball star’s image on virtual tokens.
Wade praised the project in a recent interview with Boardroom, stating that he loves this project because one of the quotes on the can is something he came up with himself and lives by every day.“My belief is stronger than your doubt.” To Wade, it’s “dope” that we can have a can that gives us this encouragement.The beer giant has long since been ahead of the curve in utilizing NFTs for advertising purposes.
Source
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