LaLiga to build official metaverse for fans and partners with TVM
LaLiga has named Korean company TVM as its official metaverse partner, with the two working together to create an official digital environment that will engage fans and integrate the Spanish soccer league’s other partners.
TVM’s blockchain-based ‘Triverse’ is billed as a ‘metaverse for sports’ in which different leagues and clubs can create interactive experiences, such as cities, for fans to explore, access content and play in mini games.The league says the Web 3.0 development will expand its reach, especially among younger demographics and international audiences, and is a big step in its own digital transformation.
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