Alibaba Group launches luxury shopping experience in the metaverse
Alibaba is launching a new, immersive shopping experience in the metaverse on its Tmall Luxury Pavilion platform. The shopping platform will host an AR fashion show accessible to select brands and give shoppers an exclusive ‘Meta Pass’, which confers priority digital access to brands’ products. This month in Shanghai, luxury executives also attended an awards ceremony. Next up will be an AR fashion show in collaboration with Vogue China and various artists. Brand’s mascots will strut their stuff down virtual runways on September 22, with viewers on the Tmall Luxury Pavilion’s platform able to interact with the mascots by taking selfies with them. Also this month, followers of fashion within Alibaba’s ecosystem can claim a Meta Pass, free entry into the ecommerce giant’s metaverse.
Source
https://t.me/nfts_defi_metaverse
