Nike Launches New Metaverse Marketplace and Community
Nike today announced the launch of .Swoosh, a new metaverse marketplace platform meant to foster a “inclusive digital community” for athletes and Nike consumers. The blockchain-powered platform will allow users to connect with other athletes and consumers, obtain virtual products and engage in immersive experiences. The news marks Nike’s latest investment in the web3 and the metaverse. In December 2021, Nike Inc. acquired RTFKT, a digital creator of virtual sneakers, collectibles and accessories. Before that, Nike filed seven trademark applications related to its goal to create and sell virtual sneakers and apparel. In the wake of the deal, Stifel analysts said the acquisition had “strategic value”.
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https://t.me/nfts_defi_metaverse
