Starbucks’ NFT Initiative Could Encourage More Big-Brand Digital Collectible Integrations
Starbucks Rewards, the company’s reward program, is among the best in the business, largely because of how successfully it has adapted to new technologies like the Starbucks App. The concept of “building the digital Third Place” was outlined in May by Starbucks’ chief marketing officer Brady Brewer and adviser Adam Brotman, who has experience working on the retailer’s past digital efforts. (People hang out in areas other than their homes and places of employment, known as “Third Places” in Starbucks.The piece published on Starbucks Stories.
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