South Korea’s MBN launches first-ever metaverse-based music survival program ‘Avatar Singer’
South Korean cable channel MBN has announced Avatar Singer, a new music survival program that will see 10 top-tier musicians competing behind digital avatars. Memory, Cloudy, Ian, Ran&Logi, Geumeundong, Steel, Day, Kimsoonsu, Lime and Namjafriend will compete using 3D digital avatars to conceal their identities much like the concept behind the Masked Singer series.
According to Korea Herald, Kim Ho-Young told the outlet at a press conference that due to the virtual and augmented reality technology used to produce each episode, “each episode costs more than the most expensive sedan available.” Jang Sung-kyu added, “That means that it costs more than a billion won ($750,000) per episode which is five to ten times more than a general entertainment show usually costs.”. South Korean cable network Mnet’s own musical reality show Queendom 2 aired its final episode on June 2.
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