Mark Zuckerberg should dial down the metaverse crap and make Facebook 'Facebook' again
Meta, the company formerly known as Facebook, should start focusing on making Facebook Facebook again.Over the past year, CEO Mark Zuckerberg has zeroed in on his passion project: the metaverse. It's a squishy concept that can describe a number of things, but in the broadest sense it's the idea that people connect with each other through virtual worlds rather than on a traditional social network.
Zuckerberg should instead dial that down and prioritize bolstering his company's core apps, Facebook, Instagram, and WhatsApp, which have felt largely neglected while Meta poured $15 billion into its metaverse project.Staring down the barrel of a potential recession, Meta should be growing the engagement and revenue of those apps, which have billions of users worldwide. Meanwhile, Horizon Worlds, Meta's main metaverse app, has just 200,000 monthly active users, The Wall Street Journal recently reported.
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