Manchester United launch official NFT digital collectibles with Tezos
English soccer giants Manchester United have launched their first ever official non-fungible token (NFT) collection, with the first drop of digital collectibles being given away to fans for free. The Premier League outfit says it wants to create a Web 3.0 community that will ‘educate, reward, and unite’ their global fanbase through digital and real-world experiences.
The club describes NFTs as a new form of digital memorabilia and an opportunity for supporters to ‘own’ a part of the club’s history, while receiving rewards tied to ownership of their token. The digital collectibles are based on official training kit partner Tezos’ blockchain platform, with future collections inspired by the club’s history made available for purchase later this season.
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