Pantone’s color of the year was made for the Metaverse
Pantone announced its 2023 color of the year: Viva Magenta. A hue with a lust for life. Not the aggressive synthetic of Barbie, not the intense luxury of Valentino’s couture, not the tired millennial salmon, but as New York Times critic at large Jason Farago put it.
The shade was selected by human trend prognosticators who survey fashion and design, then interpreted by the AI tool Midjourney to create what Pantone described as an “endless new ecosystem to be explored, called ‘the Magentaverse.’” In a news release, the company called Viva Magenta, aka Pantone 18–1750, “an unconventional shade for an unconventional time.”
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