Nike to debut its own platform for web3 wearables.Sports
brand Nike already is one of t
he most successful brands in web3. Now, it's going to promote virtual shoes and other items on its own platform.
Currently in beta but expected to launch its first digital collection next year, Swoosh (pronounced
“dot swoosh”) will let Nike fans to collect and
even co-create virtual items with the company.
Community members will "soon" be able to wear the items in
digital games and immersive experiences, according to a company statement.
Nike has earned a total of
$185 million in NFT revenue to date
