A new report by Forbes has shed more light on how videos go viral on TikTok, with employees of the company revealing they have the power to manually boost clips to give them a wider reach on the platform.
According to six current and former employees of TikTok and its parent company ByteDance, a feature referred to internally as “heating” gives the employees the ability to make videos go viral. The practice is enabled with a push of a button, which forces certain videos to gain exposure across the app by placing said clips onto the For You Pages of random users.
