Taking advantage of the new in-game proximity chat functionality, Pizza Hut’s streamers were able to connect with players to take their orders. Gamers who were able to track down the Pizza Hut delivery people in the Al Mazerah map were rewarded instantly.
Jake Barrow, group ECD, VMLY&R Melbourne & Sydney: “It’s hard to stay relevant in gaming but for Pizza Hut to capitalise on the new proximity chat function in Call of Duty just days after launch is a real win. As a COD veteran, I know that if you’re going to get rekt [taken down], you may as well do it with a free Pepperoni Lovers.”
