The Influence of InfluencersMost people trust the opinion of their social circle when making purchasing decisions As data from the Statista
Global Consumer Survey shows, many also trust the
friendly people who freely share their lives with us on social media and at least feel like our acquaintances:
influencers. Influencers currently yield
the biggest power over people’s purchasing decisions in Brazil, China and India, according to the survey which is
representative of the countries’ online populations
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