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The Influence of Influencers Most people trust the opinion of | SmartMoney_BusinessNews

The Influence of Influencers

Most people trust the opinion of their social circle when making purchasing decisions

As data from the Statista Global Consumer Survey shows, many also trust the friendly people who freely share their lives with us on social media and at least feel like our acquaintances: influencers.

Influencers currently yield the biggest power over people’s purchasing decisions in Brazil, China and India, according to the survey which is representative of the countries’ online populations

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