What's the recipe for Tokocrypto's success in Indonesia?
Trust. Right from the get-go, Tokocrypto set out to empower the Indonesian population about cryptocurrencies. Through our public education outreach efforts coupled with our close working relationship with local regulators, we have built a relationship of utmost trust with Indonesians.
This is the simple yet profound recipe for our success in Indonesia.
So, why did Tokocrypto chose to make Indonesia its home?
Product/market fit. Indonesians have a general preference for gold as it is a better of store of value than fiat money. However, the weight of physical gold renders it to be too cumbersome to be used as a medium of exchange.
It is in this context that cryptocurrency offers itself to Indonesians as a digital gold which serves the dual functions of storage of value and medium of exchange.
This perfectly matching product/market fit is why Tokocrypto made the smart choice of making Indonesia its home.
Till next time, adios Tokonauts.