Lionel Messi signs $20m cryptocurrency deal
Paris Saint-Germain playmaker, Lionel Messi, and sport token company, Socios, have signed a global brand ambassador deal that will see the Argentine star promote the cryptocurrency ahead of the world cup.
The deal is worth $20 million, the first by Socios, who have been dealing directly with sport teams, helping them create their personalised fan token, another type of cryptocurrency.
Ripples Nigeria had previously reported that football clubs have been partnering with Socios to develop fan token, which would incorporate fans decision into the clubs affairs.
Clubs like Juventus, Barcelona, Atletico Madrid, Manchester City, Inter Millan, AC Milan, Valencia, Arsenal, Paris Saint-Germain amongst others have their Fan Tokens.
Source
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