Sportswear brand Adidas Originals has joined several other lif | Web3 Projects

Sportswear brand Adidas Originals has joined several other lifestyle labels to step into the metaverse. The company has partnered with two players of the non-fungible tokens (NFTs) space — Bored Ape Yacht Club, and Pixel Vaults Punks Comic, along with inking a deal with crypto investor Gmoney for its metaverse entry. The sportswear brand described the metaverse as a “world of limitless possibilities” after it changed the profile picture of the official Twitter handle with that of a Bored Ape image.