From Vintage to MNTGE: Digital Fashion Brand to Release NFT Patches Linked to IRL Rewards
Digital fashion brand MNTGE is gearing up to release its Patchwork collection, comprised of a series of non-fungible token (NFT) patches paired with a physical counterpart.
MNTGE Patchwork features 13 unique digital patches designed by 11 artists including Jen Stark, Bored Ape Yacht Club artist Seneca and Nyan Cat meme creator Christopher Torres. The entire 7,500-unit collection will open for sale on July 27 on NFT marketplace OpenSea. Each NFT will be priced at 0.07 ETH, or $130, and the artwork will be revealed upon mint.
Each NFT is linked to an identical physical patch. Embedded with a near-field communication (NFC) chip, owners can scan the real-world patch to claim the digital token in their crypto wallet. By holding the patch on the blockchain and IRL, users can trace ownership as well as attend token-gated events and exclusive MNTGE experiences.
Additionally, the patches aren’t just one-off collectibles. In the physical world, they can be sewn onto MNTGE’s “base garments,” including t-shirts, jackets and denim. In the digital realm, the patches can be “owned” by the base garment itself. By implementing an ERC-6551 token standard, the digital wearable becomes a token-bound account that can custody the patches – creating an added layer of digital ownership.
Nick Adler, co-founder of MNTGE, told CoinDesk that the company was rooted in the goal of selling vintage fashion and utilizing the blockchain to revitalize its origins.
“People are out there wearing [vintage] and collecting it…young kids want to be authentic,” said Adler. “They don't want a Hot Topic shirt, they want the original shirt, right? So we just saw this natural, really honest use case for the blockchain, and we just felt like the two could really go hand in hand.”
