NEWS ZAP UK advertising watchdog flags crypto ads ‘red al | ⚡️ ALTUS.FINANCE ⚡️

NEWS ZAP

UK advertising watchdog flags crypto ads ‘red alert’ priority


The Advertising Standards Authority (ASA), the U.K.’s independent advertising regulator, plans to launch a major effort this month to hunt and shut down misleading crypto adverts, the Financial Times reported Friday.

“We see this as an absolutely crucial and priority area for us. Where we do find problems, we will crack down hard and fast.” Says Miles Lockwood, ASA’s director of complaints.

According to the report, the ASA has renewed its efforts to supervise crypto ads because most crypto investments fall outside the scope of the U.K.’s strict rules for promoting traditional financial products. This year, the authority has been paying much attention to ads in the crypto industry, taking down some adverts by crypto exchanges like Luno and Coinfloor.


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