​​ Coca-Cola officially gets into NFTs for charity Coca-Cola | Best Crypto Traders Official

​​ Coca-Cola officially gets into NFTs for charity

Coca-Cola is planning to release a collection of nonfungible tokens to raise money for Special Olympics International.

The OpenSea marketplace will be holding a three-day auction for Coca-Cola branded nonfungible tokens, or NFTs, starting on July 30.

The NFT collections, created in partnership with digital designer Tafi, were “inspired by video-game loot boxes” and contain “hidden surprises” available only to those who purchase the artwork.

The “Friendship Boxes” feature a classic Coca-Cola cooler, a wearable bubble jacket which can be used in the Ethereum-based virtual reality world Decentraland, a friendship card, and a sound visualizer which plays audio of a bottle opening, a beverage being poured over ice, and the fizz sound common to carbonated beverages.