Facebook forsakes friends and family to compete with TikTok
Facebook announced Thursday it’s overhauling the design of its flagship social network by elevating content from creators over posts from friends and family in an effort to fend off intensifying competition for users’ attention from TikTok. Users who want to see the most recent posts from friends, family and favorite pages and groups will find them on a new “Feeds” tab.
Facebook, which last year renamed itself Meta, has been aggressively investing in its video products to compete for young users against ByteDance’s video-sharing app TikTok, which has become the world’s fastest-growing social media platform through its personalized delivery of short, engaging videos. Zuckerberg has said that investing in and figuring out how to make more money from its similar product, Reels, is a top priority for the company. Users will be able to create a Favorites list of people and groups they most want to see content from.
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@Twitter_Instagram_Tiktok
