Instagram Best Practices For Recommended Content
Instagram publishes new best practices for creators to follow to increase their eligibility for recommendations. Recommendations are photos and videos you see on Instagram from accounts you don’t follow. Recommended content surfaces in Instagram’s main feed, the explore feed, and the reels tab.
Instagram determines whether to recommend a piece of content based on signals such as how many and how quickly other people are liking, commenting, sharing, and saving a post.When your content surfaces as a recommended photo or video, it can positively impact your reach and accelerate audience growth. Getting content picked up by Instagram’s recommendation algorithm is a goal of all businesses and creators trying to gain more followers.
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