L’Occitane En Provence Unveils Seasonal Metaverse Storefront
L’Occitane en Provence, the renowned French global beauty brand, is set to launch its fourth seasonal metaverse storefront.
This latest initiative, titled “The Greenhouse,” will highlight the company’s summer fragrance collection and is built on the Emperia virtual store platform.
This move follows L’Occitane’s previous metaverse ventures, which include a store for Ramadan in March-April 2024, a holiday-themed store in November 2023, and a prior summer storefront in July 2023.
