Kellogg’s and Poptarts Enter Metaverse for First Time Kellogg | 💎 NFT's & Metaverse Updates💎
Kellogg’s and Poptarts Enter Metaverse for First Time
Kellogg’s has entered the metaverse for the first time in Europe with its own Pop Tarts characters for the popular NFT-based game Blankos Block Party. Blankos Block Party is an open-world multiplayer game with millions of players worldwide. It is styled like a giant party, with a focus on custom art and design. To support its first brand campaign in the UK for 20 years the company’s Pop Tarts brand has partnered with Mythical Games to create a set of NFTs within the game including Popified Blanko characters called Hip Pop, Punk Pop and Glam Pop that are both collectable and tradeable. The activation, which was overseen by dentsu UK&I, with both DENTSU CREATIVE and Carat – Kellogg's UK media agency working together.
