Retailer H&M Takes Brand to Metaverse-Like Experience on Roblox
H&M is the latest retailer to enter the metaverse and gamify the shopping experience on Roblox. H&M Loooptopia allows consumers to experiment with materials, patterns, and fabrics to create a one-of-a-kind wardrobe for avatars within the 3D experience. “H&M wanted to offer an experience that promotes fun and sustainability, in keeping with their brand DNA of Style, Creativity, and Culture,” said Andrew Douthwaite, a chief commercial officer of Dubit. Loooptopia lets players interact with several worlds, including Rainbooow Fields, Neon Studiooo, and Fabric Forest. They can build and trade outfits and take selfies while listening to different tracks. If players use recycled clothing, it unlocks the ability to earn rare elements.
NFT's & Metaverse Updates
