Millennials and Gen Z driving the demand for metaverse fashion
Millennial and Gen Z consumers are leading the way when it comes to buying fashion in the metaverse, according to new research from Centra, the headless commerce platform for fashion and lifestyle brands.
Centra found that a fifth (21 percent) of Millennials and a further 19 percent of Gen Z consumers have already bought a Non-Fungible Token (NFT) fashion purchase or digital fashion asset, with men twice as likely than women to have bought fashion in the metaverse. fashion in the metaverse and that Millennial and Gen Z are driving the demand.
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