TAKING OVER THE ESPORTS WORLD: MAD Lions enter the metaverse w | Zilliqa Announcement

TAKING OVER THE ESPORTS WORLD: MAD Lions enter the metaverse with Zilliqa partnership

Zilliqa has tied up with OverActive Media, a global sports, media and entertainment company for today’s generation of fans. The five-year deal provides its MAD Lions brand, one of the top esports organisations in Europe with professional teams in League of Legends (LoL) and Counter-Strike: Global Offensive (CS:GO), with an opportunity to deliver enhanced engagement experiences in the digital realm to both fans and partners while tapping into new audiences in the metaverse.

Fans can expect to see Zilliqa branding on MAD Lions’ CS:GO team jerseys, content creator hoodies, and integrated into content across both brand and influencer social channels. Additionally, the MAD Lions community will have access to exclusive events for fans in the MAD Lions metaverse, viewing parties and giveaways. Zilliqa’s upcoming creator-focused NFT marketplace and Web-3 and XR-powered Metapolis will add further experiential layers creating experiences like never before.

HEADLINES: https://esportsinsider.com/2022/03/mad-lions-metaverse-zilliqa/?utm_source=rss&utm_medium=rss&utm_campaign=mad-lions-metaverse-zilliqa

VIDEO: https://twitter.com/MADLions/status/1499006616468869125