Reebok’s Blockchain-Powered Gaming Experience Set to Transform Fashion AI and metaverse technologies firm
Futureverse and American sports culture brand Reebok have joined hands to create AI, Web3, blockchain-based gaming,
and metaverse experiences. While the two
are expected to make digital versions of Reebok wearables linked to non-fungible tokens (NFTs), it seems that they will focus heavily
on gaming and metaverse. According to the press release,
the premier collaboration ‘Reebok Impact’ – digital shoes merged with AI and on-chain digital wearables – is set to launch in 2024.
It stated that,
“Reebok and Futureverse will debut “Reebok Impact,” a mind and heart-bending digital shoe experience that
will allow mass consumers to dive into artificial intelligence and digital wearables.” Futureverse co-founders
Shara Senderoff and Aaron McDonald commented that the collaboration is a fusion of artificial intelligence (AI), Web3, gaming, and metaverse technologies.
It will transform how consumers define digital fashion, they argued. “It’s an invitation for consumers to step into a world in which their digital footprint is as significant as their physical one,” said the co-founders.
