London-Based Wine Platform Curated Ventures into the Metaverse London-based wine platform
Curated is breaking new ground in the world of vino, as it sets its sights on the
metaverse. With a virtual wine cellar experience on the horizon,
this spring will see wine enthusiasts donning their VR headsets to explore a digital realm of fine wines. Founder Alfonso de Gaetano envisions a metaverse that goes beyond spreadsheets and lists,
aiming to create an immersive, engaging experience for collectors. To deepen knowledge, showcase prized bottles,
and even play host to virtual guests. And it's not just for tech-savvy oenophiles with VR gear –
by the end of 2024, Apple users will also be able to join in on the metaverse fun with their Vision Pro technology. But what sets Curated apart isn't just its virtual escapades; it's also making waves in the world of blockchain and non-fungible tokens (NFTs). Each bottle owned by a Curated community member is certified with an NFT, ensuring a
digital record of its journey from vineyard to collector.
With a recent 3 million euro funding boost, Curated is doubling down on its blockchain and NFT efforts.
As the first company to bring real-world assets into the metaverse through blockchain technology, they're raising a glass to innovation in the wine world. While some tech titans like Bill Gates may have reservations about the metaverse, Curated is embracing this digital frontier with gusto.
For wine lovers looking to blend tradition with technology, it seems that the future is already here – and it tastes like a fine vintage.
