FTX US has entered into a partnership with Dolphin Entertainment, a Florida-based production company, in order to launch a new NFT marketplace. The platform will be focussed on brands that are part of the sports, gaming and entertainment industries.
Dolphin already owns several marketing firms that are concerned with these industries, hence their involvement. They will be tasked with the branding of the marketplace, whilst FTX will focus on the blockchain aspect.
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