Binance's Bold Move: 'Crypto Perfume' Sparks Controversy Amid Industry Scrutiny Binance, the crypto giant, has raised eyebrows with its latest marketing ploy: a luxury fragrance aimed at attracting more women to the world of digital assets. Released on International Women's Day, this move is anything but subtle.
Rachel Conlan, Binance's Chief Marketing Officer, defends the campaign as a
disruptive statement, emphasizing that women have a pivotal role in the ongoing
crypto revolution.
The motive behind this unconventional scent? Encouraging women to dive into the realm of cryptocurrency and expand their financial horizons.
As an incentive, Binance plans to reward the first 5000 female graduates of their beginner course with $25 worth of USDT tokens. It's an intriguing fusion of
finance and fragrance under the label "Eau de Binance."
Beyond perfume, Binance is also actively engaging with women through local meetups and social media initiatives, highlighting the significance of their presence in the crypto space.
However, it's worth noting that Binance has faced its fair share of challenges lately. From legal battles to regulatory scrutiny, including a recent run-in with the US SEC over alleged securities law violations, it seems like not everything smells like roses for this exchange.
