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Tech For a Better You If the latest CES is any indication, te | Idea factory

Tech For a Better You

If the latest CES is any indication, tech entrepreneurs are pulling their heads from the clouds in 2023 to build things people will buy in a downturn.

“It’s best for companies to avoid pie-in-the-sky announcements this year,” one analyst told The Wall Street Journal. “No one wants to invest in that right now.”

The good news for anyone trying hard to stick to a New Year’s resolution is this: Personal health and fitness is still hot, especially among a growing aging population with disposable income to burn — and especially if there’s a sensor involved that can measure your biology (bio-metrics).

Rising rates of chronic disease and obesity are helping to fuel the adoption of activity trackers and body monitors that provide real-time information on a person’s well-being.

Startups are adding powerful new capabilities with bio-metric sensors that track everything from heart rate and blood pressure to oxygen levels and sleep quality.