PUMA Leaps Into the Metaverse With Its First Digital Experience
Nike‘s innovative partnership with RTFKT and adidas‘ rollout with Prada, the space is quickly seeing growth in the space, and now PUMA (XETRA:PUM.DE -1.64%) is up next. The German sportswear brand has just announced Black Station — its first metaverse website experience.
Unveiled during New York Fashion Week, the digital initiative which features exclusive NFTs with limited editionredeemable physical sneakers as part of its ‘FUTROGRADE’ show. The immersive and interactive site allows consumers to dive into PUMA’s future and experience web3 activations over the course of the year and beyond. “Twenty years ago, Black Station was PUMA’s home for our most innovative designs in fashion,” said Adam Petrick, PUMA’s Chief Brand Officer.
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