Puma’s first metaverse experience ties NFTs to NYFW
Puma debuted its first-ever metaverse experience, Black Station, which features NFTs that can be redeemed for limited-edition physical sneakers, according to a press release. The experience is part of the sports brand’s “Futrograde” show during New York Fashion Week (NYFW).
Black Station includes a digital lobby space with three portals. The first two portals are accessible now and unveil the Nitro NFRNO and Nitro Fastroid sneakers which are linked to the brand’s recent NFT Nitropass mint. Consumers who minted a Nitropass can receive two NFTs, one tied to physical products and one to a custom experience. Following the Futrograde show, minters can burn their product-claimed NFT and claim physical sneakers.
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