Philips Norelco creates interactive metaverse experience on Roblox
Philips Norelco recently launched "Shavetopia" – an interactive hub on Roblox that gives users the ability to choose from a variety of avatar facial hairstyles. This venture on Roblox, a global platform connecting over 50 million people daily through shared immersive experiences, helps extend the men's grooming brand and important social causes it supports to the metaverse.
"Shavetopia" provides a 3D online space for Roblox visitors to try virtual hairstyles, play mini-games and spend time with friends and family as they try out new looks to embrace a new sense of virtual identity. Each game will feature unique Philips Norelco power-ups, which provide the opportunity for Roblox community members to wear their selected facial hairstyles and gain unique bonuses
