Coty Launches Internal Upskilling Metaverse for Global Workforce
Beauty company Coty has stepped into the metaverse, launching a virtual campus designed to upskill its global workforce. Coty – which includes brands like Marc Jacobs, Vera Wang, Rimmel, and Nautica in its portfolio – has partnered with 3D social platform Spatial to create an internal metaverse to train its 11,000-strong workforce. Coty Campus will roll out in the Fall of 2023 and will be the first-of-its-kind virtual training platform. The metaverse generated a lot of hype when it first debuted, and consumer goods companies continue to build out virtual reality and “metaverse” platforms in sales and marketing efforts – primarily through immersive retail experiences. In 2021, for example, Nike, launched Nikeland on the Roblox platform, while Chobani hosted a virtual marathon on the same platform. For Halloween last year, PepsiCo and Frito-Lay North America gave customers the chance to immerse themselves in a digital neighborhood – Chesterville – and bring back discontinued Cheetos flavors. In recent weeks, Estee Lauder brand Clinique rolled out a new digital retail concept, The Clinique Lab.
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