Meta climbs into 'AI Sandbox' with tools for advertisers
Meta Platforms Inc. jumped into the "AI Sandbox" on Thursday, its set of new artificial intelligence-powered tools and services it calls a "testing playground" for advertisers. Facebook's parent company (META) said it's working with a small batch of advertisers on three tools: text variation that generates several versions of an advertiser's copy; background generation, which helps create images that advertisers can use as the background of their material. "The aim here, again, is really to quickly test and learn and figure out which parts of these new capabilities are turning out to be most helpful for businesses to achieve their goals," John Hegeman, Meta's vice president of monetization, said in a press briefing Thursday morning in New York. Meta's AI play comes as it continues to pursue the metaverse, which prompted its name change, slashes costs via layoffs and frantically plays catchup in the generative AI race to keep pace with Microsoft Corp. (MSFT), Alphabet Inc.'s (GOOGL)(GOOGL) Google, Salesforce Inc. (CRM), IBM Corp. (IBM) and others.
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