Video-game retailer GameStop’s non-fungible token (NFT) marketplace is proving to be an early hit among JPEG collectors, doing over 5,000 ETH (around $7.2 million) in trading volume since its launch on July 11, more than doubling competitor Coinbase’s all-time NFT volume, according to data compiled by CoinDesk. Of that early success, sales volume of 1,200 ETH (around $1.7 million) has been from the project MetaBoy, the marketplace’s top collection since the launch.