Gucci appoints new CEO of Gucci Vault and Metaverse Ventures | NFTs & DeFi 🗓
Gucci appoints new CEO of Gucci Vault and Metaverse Ventures
Robert Triefus, Gucci’s senior executive vice president, corporate and brand strategy, will now also be taking on the new role of chief executive officer for the house’s Gucci Vault and Metaverse Ventures. From November 1, Triefus will oversee emerging opportunities for brand expansion and scaling the luxury brand’s metaverse and gaming strategies. The multimedia platform is home to various conceptual experiences, as well as an e-commerce space dedicated to pre-owned, vintage Gucci items. Additionally, the brand has aimed to highlight emerging designers through the site via a ‘Conversations’ category and selling select products through the platform.
