Starbucks Odyssey’s community lead sees NFTs as the best way to build brand loyalty
The NFT space may be down substantially from all-time highs, but brands and loyalty programs looking to reach fans in new ways can still find value, said Steve Kaczynski, co-author of the book “The Everything Token” and community lead for Starbucks Odyssey. “Brand anchors” to gated areas like reward programs are something that companies will expand upon in 2024, he said. “I think this year we’re going to see a lot of community-based brand building,” he shared on TechCrunch’s Chain Reaction podcast.
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