Elizabeth Arden Enters Metaverse with Virtual Store Beauty br | NFT & Crypto Updates

Elizabeth Arden Enters Metaverse with Virtual Store

Beauty brand Elizabeth Arden, which expanded to all Ulta Stores last summer, has launched its first-ever immersive virtual store experience, created in partnership with experiential e-commerce platform Obsess. The fully shoppable experience is designed to delight and engage Elizabeth Arden’s more digitally driven consumer base by allowing customers to experience the brand’s products and learn about the woman behind the brand. “Elizabeth Arden has been a leading beauty industry innovator for the past 120 years and we are thrilled to launch our first metaverse shopping experience in partnership with Obsess,” said Martine Williamson, Global Chief Marketing Officer. “We are truly operating as an omnichannel business to evolve our customer experience and engage a whole new generation of shoppers about our products and legacy through digital storytelling.” The Elizabeth Arden virtual store experience brings the company’s history to life through interactive content and images that tell the story of its inspirational female founder, her impact on the beauty industry and the brand’s evolution.

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