Karl Lagerfeld’s legacy goes phygital; Diesel NFT holders visit Milan Fashion Week
With fashion month in full swing, all eyes are on the physical runways. But there are plenty of activations taking place in the online world, too. Though big brands have significantly toned down their use of Web3-powered technologies this time, following a standout season for Web3 and blockchain in September last year, a small community of enthusiasts and experimentalists continues to push ahead with its tech vision on the sidelines. Meanwhile, Diesel is relying on traditional fashion week’s cultural influence to propel its latest project. With consumers demanding more than just a well-packaged item from luxury brands, the Italian retailer is expanding its horizons, and inviting its tokenholder community to attend the frontlines of its upcoming Milan Fashion Week runway. Experiential digital goods marketplace The Dematerialised launched the third product from its Karl Lagerfeld partnership, a phygital collection dubbed ‘POP Karl,’ created in collaboration with Venetian ceramics label Bosa Ceramiche and released on September 7. The drop included two limited-edition sculptures. Each arrived with its own non-fungible token (NFT), alongside 177 digital Karl proof of attendance protocols (POAPs).
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