Metaverse holds potential for transforming the eCommerce landscape: VOSMOS
By harnessing the power of virtual reality, companies can unlock new possibilities and pave the way for a more innovative and connected future. Hence, concepts like the metaverse and virtual events are emerging, according to VOSMOS, a tech start-up focused on the metaverse and virtual experiences. These platforms provide opportunities for brands to connect with their community of customers and engage them through immersive virtual experiences. Metaverse is making its impact felt in India's diverse sectors, from entertainment, gaming to education and automotive. In the retail sector, virtual stores have emerged as a tool to provide immersive product showcases and collect valuable customer data. This technology bridges the gap between physical retail and e-commerce, providing a unique and convenient shopping experience. Using augmented reality, IKEA showcases how its storage solutions can make clutter-free living a reality. The Swedish retailer has partnered with Snapchat to launch an augmented reality ‘escape room’. Point your camera at a blank space and a messy 3D room will pop up.
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