'Hoofster' NFT-Backed Shoe Hits AVAVAV's Milan Fashion Week Runway
During Milan Fashion Week on Sunday, a distinctive shoe with crowdsourced design decisions and NFT functionality made its debut on the AVAVAV runway. Dubbed the Hoofster, the cloven-toed boot with a faux-fur overlay recalled the hooves of a shaggy pony. And now you can order it. The Hoofster, created in partnership with Web3 design studio OnlyEver, is linked to an Ethereum NFT thanks to an embedded near field communication (NFC) chip. The shoe was co-created with the AVAVAV community, whereby details from structure to color and materials—and even the name—were all put to a vote. Ultimately, it can be worn with or without the faux-fur, revealing a black leather. “By embracing blockchain technology and involving our community in the design process, we are pushing boundaries and challenging traditional norms,” OnlyEver founder Rocco Bressanin said in a statement. He also emphasized his belief that the future of fashion lies in community and co-creation. OnlyEver is the newly launched arm of luxury Italian design and production company RubensLuciano, which boasts a 35-year history in the footwear industry.
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