IYK secures US $ 16.3 million to pioneer NFT-driven fashion tech
New York-based Web3 and digital startup, IYK (if you know), secured US $ 16.8 million in seed funding on 28th September, to revolutionise fashion with NFTs. As both traditional and crypto-savvy brands delve into tech-infused apparel, IYK leads the way, directing this funding to fortify its NFT infrastructure and roll out the IYK Platform. This platform, a user-friendly hub for brands and artists, facilitates digi-physical experiences without necessitating technical expertise. IYK provides NFC chips for embedding into apparel and products, alongside the infrastructure to link them to blockchain tokens or NFTs. This permits people to scan connected apparel or accessories with any smartphone, even without an app, to retrieve a tokenized certificate of authenticity. This certificate doubles as an access pass to digital content and communities. The startup has collaborated with major traditional brands like Adidas, Atlantic Records, Billionaire Boys Club, Johnnie Walker, and crypto brands like Coinbase and MNTGE. Ouyang emphasised in an exclusive interview that their tech empowers creators to shape these experiences, rooted in physical actions.
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