South Korea’s MBN launches first-ever metaverse-based music survival program ‘Avatar Singer’
South Korean cable channel MBN has announced Avatar Singer, a new music survival program that will see 10 top-tier musicians competing behind digital avatars. Memory, Cloudy, Ian, Ran&Logi, Geumeundong, Steel, Day, Kimsoonsu, Lime and Namjafriend will compete using 3D digital avatars to conceal their identities much like the concept behind the Masked Singer series. According to Korea Herald, Kim Ho-Young told the outlet at a press conference that due to the virtual and augmented reality technology used to produce each episode, “each episode costs more than the most expensive sedan available.”
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