Data privacy in the contours of the virtual world: Complexities of the metaverse
Stepping towards a digital revolution, the ‘metaverse’ brings a new world into existence through augmented or virtual reality technology. It creates a unique virtual experience for users to immerse themselves in the digital world through a myriad of services like virtual gaming, digital asset creation, real-time virtual markets, etc.
In this world of virtual realism, data fuels the eco-system as real-time data from the users (user behaviour and preferences, physiological responses, etc.) is collected to enable this experience. Since metaverse seeks to create this one-of-a-kind immersive digital world or virtual experience, processing of users’ data will be at the forefront to facilitate a seamless experience. Metaverse’s extended reality aims to merge the boundaries of the physical world and digital world through data collection.
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